STORYTELLING

Storytelling is where emotion meets intention. These videos go beyond aesthetics - they capture real people, real moments, and the deeper ‘why’ behind a brand, person, or movement. Whether it’s an athlete profile, founder story, or cinematic brand film, we craft narratives that connect and inspire through story and emotion.

ASRV SPRING 2025 CAMPAIGN

We loaded up a van and drove over 20 hours from Wisconsin to Florida with a simple mission: capture what it means to train before the world wakes up. The Spring 2025 campaign, AT DAWN WE TRAIN, was created as a tribute to the early risers: the ones who get up in the dark to push themselves, not because they have to, but because it’s part of who they are.

We partnered with Bryan Tissot, co-owner of Sukha Club in Tampa. His schedule speaks for itself. Every day, he’s up at 3 AM running and lifting before he starts the day. His gym trains some of the best athletes in the world, but it’s his discipline and mindset that made him the perfect choice for this story.

Filmed in the quiet moments before sunrise, this piece captures more than movement. It’s about stillness, solitude, and the rhythm of work when no one else is watching. Bryan spoke openly about what those hours mean to him and how they’ve shaped his life physically, mentally, and professionally.

This project was more than a visual. It was a reflection of what it means to show up when no one’s watching, to lean into discomfort, and to keep going when there’s nothing to prove but everything to gain. It reminded us that true progress isn’t loud or dramatic. It happens in the early hours, in the silence, in the effort that often goes unseen. That’s where growth lives, and that’s the story we set out to tell.

today could be the day - ike wynter

This story begins with a simple truth: you woke up today and 170,000 people didn’t. For Ike Wynter, that perspective is everything. It fuels his work, his attitude, and his belief that every day is a gift worth building something from.

We had the chance to spend time with Ike in his Milwaukee studio, where he let us in on not just his process, but the philosophy behind it. Ike didn’t grow up surrounded by art. His early experience with tools came from construction. But somewhere along the way, he started to see potential where others saw scrap. He doesn’t use stains or paint in his work. Every color and gradient is pulled from the natural properties of the wood itself, layered and arranged with an obsessive attention to detail.

The focus of this film is The Crayola Box, a piece that took over 200 hours to complete. What makes it powerful isn’t just the technical execution, but where the materials came from: wood rescued from the side of the road. Beaten, worn, and weathered. Ike sees history in those flaws. The more something’s been through, the more beautiful it becomes. “In every scrap of wood I come across, I see a story waiting to be told,” he says. “If I can turn something that someone perceived as trash into art, why can't we think about more things like that in life?”

He looks for pieces with character. Pieces that have lived a life. And in that philosophy, there’s something universally human. This isn’t just woodworking, it’s storytelling in its rawest form.

Working on this film felt less like a project and more like a collaboration between friends. From the moment we stepped into his studio, Ike made us feel like family. His idea to host a premiere at New Barons Brewing filled with friends, family, and supporters was the perfect way to close the chapter on something we’ll always remember.

Since working together, Ike has continued to grow and do incredible things. Most recently, he partnered with the NFL to create custom wood logos for every team featured in the 2025 draft tunnel. His optimism hasn’t faded. His inspiration still comes from simply waking up. And as long as he gets to do that, he’ll keep creating, keep finding beauty in the discarded, and keep reminding people that everything, and everyone, has value when you look at it the right way.

sacrifice - asrv

Sacrifice tells the story of what it takes to chase something bigger than yourself. We followed Milwaukee-based professional boxer Mike Esiobu in the final stretch leading up to the biggest fight of his career. What we captured wasn’t just training footage, it was a glimpse into the meaning of commitment. The cost of showing up every day, even when no one is watching.

To bring the mindset to life, we partnered once again with Torin Dorn (SpeakVictory), who wrote and delivered a voiceover that mirrors the heart of a fighter.

The visuals are raw and intentional. Movements that speak louder than words. This isn't just about a fight, it’s about the will behind it. The discipline, repetition, and isolation that make up a life most people never see.

We closed the video with the words: Only those who risk are free. Because that’s what this is. A story about risk. About the kind of freedom that only comes when you give everything you’ve got, and expect nothing in return but growth.

This project is a tribute to the ones who show up, over and over, no matter the outcome. The ones who fall in love with the process and keep going. Not for attention, but for purpose. That’s the story we told. That’s the sacrifice.